SEO & GEO & AIO
If your goal is to stand out in search engines and strengthen your online presence, you're in the right place! My goal is to help your customers find you easily by bringing your brand to the first page of search results. Today that also means being cited by AI-powered search tools, so alongside classic SEO, I work on GEO and AIO.
01
Technical SEO
Proper indexing of your website by search engines is the first and most critical step for a successful digital presence. Without correct technical SEO, your site may rank low in search results, load slowly, and fail to reach potential customers. Regardless of how high-quality your products or services are, your digital marketing and advertising efforts will lose effectiveness. That's why having technical SEO implemented by an expert is essential.
Scope
- Google Search Console connection: XML sitemap and indexing management
- Google Analytics / Google Tag Manager setup
- Google and Bing search engine verification
- Yandex.Webmaster connection
- robots.txt and meta robots settings
- SEO-friendly URL structure and heading / alt tags
- Open Graph & Schema Markup integration
- Core Web Vitals: speed, caching and CDN optimisation
- Performance tests with GTmetrix, Google PageSpeed Insights and WebPageTest
Tools
- Semrush
- Ahrefs
- Google Search Console
- Google PageSpeed Insights
02
On-Page SEO
On-page SEO is a critical optimization process that makes your web page's content and structure more understandable for search engines. By optimizing titles, keywords, URL structure, images, and links, your page becomes easier for search engines to interpret, increasing the chances of ranking higher in relevant search results.
Scope
- Title and meta description optimisation
- Keyword research and placement
- URL structure, heading hierarchy and internal links
- Image optimisation and alt tags
- Content structure that search engines and readers can parse easily
Tools
- Semrush
- Ahrefs
- Claude
- ChatGPT
03
Off-Page SEO
Off-page SEO is a crucial process that ensures your website connects with high-quality, reputable, and spam-free sites. This optimization strengthens your digital presence in the eyes of search engines, while any mistakes can lower rankings or even prevent indexing. Get in touch to discuss the intricacies of SEO and how we can elevate your site's performance.
Scope
- Backlink profile analysis and clean-up
- Reputable, spam-free link building
- Google Business Profile setup and optimisation
- Brand mentions and directory listings
Tools
- Semrush
- Ahrefs
- Google Business Profile
04
GEO: Generative Engine Optimization
AI tools such as ChatGPT, Perplexity and Google AI Overview now answer search queries by summarising sources, and sites with authoritative, well-structured content are the ones cited. GEO prepares your content to be one of those sources: question-based headings, clear structure, and real experience from your own projects.
Scope
- Question-and-answer headings that match how people ask AI tools
- Structured content: clear heading hierarchy, lists and tables
- Long-form, experience-based articles (1500+ words)
- Content in both Turkish and English
- Monitoring how your brand appears in AI answers
Tools
- ChatGPT
- Gemini
- Perplexity
- Google AI Overview
05
AIO: AI Optimization
AI assistants increasingly describe brands to users on their behalf. AIO makes sure they describe yours correctly: consistent brand information across the web, structured data that machines can read, and a brand knowledge base that answers the questions your customers ask.
Scope
- Structured data (Schema.org) for organisation, services and products
- Consistent brand information across your site, profiles and directories
- Brand knowledge base: FAQ, service and process pages written for machines and people
- llms.txt and crawler settings for AI bots
- Regular checks of how AI assistants describe your brand
Tools
- ChatGPT
- Gemini
- Claude
- Perplexity