Brand Creation & Design
Are you ready to transform your brand's identity and make a lasting impact in the market? As a seasoned designer with years of experience in the field, I deeply understand and analyze your brand to create designs that truly reflect its essence. I can design all the visual outputs you need throughout the entire brand creation process in a fresh and distinctive style that represents your brand consistently, helping you stand out from your competitors.
01
Brand Strategy
I thoroughly analyze your brand's goals, values, and expectations. This analysis forms the foundation of the design process and guides the direction of every strategic decision, from mission and story to values and archetypes.
Scope
- Brand mission & vision visualization
- Brand story creation
- Visual translation of brand values
- Brand archetype analysis & visualization
Tools
- Claude
- ChatGPT
- Gemini
02
Logo & Identity
A logo is a visual symbol specially created to represent a brand's identity; good logo design distinguishes the brand, makes it easily recognizable, and leaves a strong impact on the target audience. Identity design builds on it with the visual elements used consistently across all brand communications, from brochures and letterhead to signage and workwear, establishing the brand's personality and differentiating it from competitors.
Scope
- Logo design package: mood board, primary logo, secondary logo, logo mark, submark logo
- Colour palette and brand fonts: primary, secondary and supporting font
- Visual elements: additional graphics, patterns or illustrations that complement the logo and colour palette
- Brand pattern derived from the logo and mock-ups showing it in daily use
- Office stationery: business card, letterhead, envelope, folder, invitation, greeting card, memo pad
- Corporate applications: desk flag, vehicle branding, directional and outdoor signage, cups, napkin holder, desk calendar, plaque
- Corporate workwear: hat, apron, t-shirt, sweatshirt
- Internal documents: staff ID card, visitor card, vehicle card, certificate
- Corporate identity guide: correct and incorrect usage of the logo, colour palette and fonts across all communication environments
Tools
- Adobe Illustrator
- Adobe Photoshop
- Adobe Dimension
- Midjourney
- Adobe Firefly
03
Graphic Design
A realm where vision and imagination transform into visual stories, creating emotional bridges between the design and business worlds. From packaging to billboards, from newspaper ads to vehicle wrapping, I design all the advertising and marketing materials your brand needs so that they represent your brand consistently.
Scope
- Packaging and label design: packaging, label on packaging, cardboard box, canvas bag, paper bag and plastic bag design
- Indoor / outdoor advertising design: billboards, megaboards, CLPs, rackets, walls, panels, glass dressing, roll-up design
- Newspaper or magazine advertisement design
- Digital advertising design: web / mobile banners, slide design, landing pages, Instagram or Facebook ad visuals
- Vehicle wrapping design: applying brand and advertising flair to the exteriors of vehicles
- Poster, banner, book cover, editorial illustration and magazine design
- Promotional and communication materials: flyer, brochure, catalog, magazine, poster designs
Tools
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Lightroom
- Midjourney
- Adobe Firefly
05
Character & IP Creation
Character design, story creation, background design, storyboarding, comic writing and illustrating, and children's book creation all revolve around project planning, storytelling, and the principles of art and design. As with the Cute Weirdos Universe, a 150-character story that grew into a clothing brand, I create original characters and worlds that can carry a brand across products, publications and digital channels.
Scope
- Character design & story creation
- Illustration, background and wallpaper design
- Storyboarding and layout creation
- Comic writing and illustrating
- Children's book creation
- Applying characters to products: t-shirt and textile design
Tools
- Procreate
- Adobe Fresco
- Clip Studio
- Adobe Illustrator
- Midjourney
- Adobe Firefly
06
Concept & Illustration
For theme design I create separate concept designs, produce wallpapers with my illustration work, design icons that match the concept, and combine all of these into functional, working themes.
Scope
- Theme and icon design for mobile devices
- Digital illustration and digital painting
- Concept visualization & UI illustrations
- Editorial illustration
Tools
- Adobe Illustrator
- Procreate
- Adobe Fresco
- Clip Studio
- Midjourney
- Adobe Firefly
07
Video & Motion
I tell your brand's story through motion: AI ad films and product videos, 2D animated promo videos, motion graphics and logo animations. I run the whole process myself, from concept and storyboard to production, editing, voice and music. AI speeds up production; the story, direction and art direction stay with me.
Scope
- AI ad film design: concept, storyboard, production and editing
- AI product and promo videos
- 2D animated promo videos
- Motion graphics and logo animation
- Short-form video for social media: Reels, TikTok, YouTube Shorts
- Voice-over and music
Tools
- Higgsfield
- Runway
- Kling
- Adobe After Effects
- Procreate Dreams
- ElevenLabs
- Suno